Google is the encyclopedia of the connected age, and bloggers are the trailblazers. If Google simply uses Blogger to update its database more rapidly, it won't change the Web experience as we know it in any profound way. But a genuine trailblazing device would be a way of preserving—and widening—the paths that our lives have carved through information space.
Google's Memory Upgrade
How Blogger could do more than improve Google's Web searches.
By Steven Johnson
Posted Thursday, March 6, 2003,