Very interesting REPORT
Some Points from the report
Bloggers and blog readers
eMarketer (May 2008)
94.1 million US blog readers in 2007 (50% of Internet users)
22.6 million US bloggers in 2007 (12%)
Universal McCann (March 2008)
184 million World Wide have started a blog | 26.4 US
346 million World Wide have read blogs | 60.3 US
77% of active Internet users read blogs
What is a Blog?
Wikipedia defines blogs as:
A Blog (a contraction of the term "Web log") is a Web site, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order.
There are 76,000 blogs with Technorati Authority of 50+
Among those with advertising, the mean annual investment in their blog is $1,800, but it’s paying off.
The mean annual revenue is $6,000 with $75K+ in revenue for those with 100,000 or more unique visitors per month.
Note: median investment and revenue (which is listed below) is significantly lower.
Median Annual Investment $80 (US Bloggers) $15 (European) $30 (Asian)
Median Annual Revenue $200 (US Bloggers) $200 (European) $120 (Asian)